Onda Beauty
Rebrand and collateral rollout for Onda, a storefront offering high end clean beauty products and holistic spa treatments. The typographic treatment is an extension of the new logo, which combines a rounded sans serif with the feminine flourish of a serif. The elevated new color palette of soft greens and neutral grays speaks to the calming nature of the brand while maintaining a youthful vibrancy.
Brand Identity, Art Direction, Print and Digital Design, Styleguides and Design Templates
![]()
Rebrand and collateral rollout for Onda, a storefront offering high end clean beauty products and holistic spa treatments. The typographic treatment is an extension of the new logo, which combines a rounded sans serif with the feminine flourish of a serif. The elevated new color palette of soft greens and neutral grays speaks to the calming nature of the brand while maintaining a youthful vibrancy.
Brand Identity, Art Direction, Print and Digital Design, Styleguides and Design Templates
Editions de Parfums Frédéric Malle
Design and art direction in collaboration with Frédéric Malle celebrating twenty years of EDPFM. Released in English and French editions as well as a special cover made exclusively available in EDPFM stores. The book features 272 pages of sketches, annotations, visual inspiration, a brand archive, and press images captured by Frédéric in his Paris studio. Published by Rizzoli.
Art Direction, Book Design
Design and art direction in collaboration with Frédéric Malle celebrating twenty years of EDPFM. Released in English and French editions as well as a special cover made exclusively available in EDPFM stores. The book features 272 pages of sketches, annotations, visual inspiration, a brand archive, and press images captured by Frédéric in his Paris studio. Published by Rizzoli.
Art Direction, Book Design
Givenchy
Campaign and precollection visuals in collaboration with creative director Claire Waight Keller during her time at Givenchy. Work spans four campaign seasons from AW18 to SS20 and three precollections.
Art Direction, Print and Digital Design, 360 Campaign Rollout, Film
Campaign and precollection visuals in collaboration with creative director Claire Waight Keller during her time at Givenchy. Work spans four campaign seasons from AW18 to SS20 and three precollections.
Art Direction, Print and Digital Design, 360 Campaign Rollout, Film
Editions de Parfums Frédéric Malle
Limited edition packaging celebrating twenty years of EDPFM. Perfume caps were switched over to red and the standard labels were replaced with silkscreened text, creating a patterned list of the brand’s complete collection while highlighting the perfumers behind the scents.
Packaging Design
Limited edition packaging celebrating twenty years of EDPFM. Perfume caps were switched over to red and the standard labels were replaced with silkscreened text, creating a patterned list of the brand’s complete collection while highlighting the perfumers behind the scents.
Packaging Design
Vincenzo de Cotiis: Works
Book design for Milanese designer Vincenzo De Cotiis showcasing his process, exhibitions, and interior spaces. The cover material is carried through to the interior and used as endpapers and foil stamped divider pages, emphasizing the materiality of his work. Two inserts feature his sketches and a reproduction of an archival studio publication. Published by Rizzoli.
Art Direction, Book Design
Book design for Milanese designer Vincenzo De Cotiis showcasing his process, exhibitions, and interior spaces. The cover material is carried through to the interior and used as endpapers and foil stamped divider pages, emphasizing the materiality of his work. Two inserts feature his sketches and a reproduction of an archival studio publication. Published by Rizzoli.
Art Direction, Book Design
Saloni
Identity for London based fashion label Saloni, founded with a vision of elegant femininity. The design sensibility is inspired by the founder’s colorful childhood in India and her nomadic lifestyle. Familiar geometric motifs are translated to a tiered logo system that can become layered and dynamic for different usages.
Brand Identity, Print and Digital Design
Identity for London based fashion label Saloni, founded with a vision of elegant femininity. The design sensibility is inspired by the founder’s colorful childhood in India and her nomadic lifestyle. Familiar geometric motifs are translated to a tiered logo system that can become layered and dynamic for different usages.
Brand Identity, Print and Digital Design
Uniqlo
Art direction for Uniqlo’s Core Knits campaign.
Photographed by Dario Catellani
Styled by Avena Gallagher
Art Direction
Art direction for Uniqlo’s Core Knits campaign.
Photographed by Dario Catellani
Styled by Avena Gallagher
Art Direction
